How many emails do you get each day? 

20?

400?

29,736? 

And how many do you actually read? 

Statistically, 45% of all emails sent each day are advertisements, or the dreaded spam. Nobody asked for these emails, yet here they are, squatting in your inbox, waiting for their inevitable swipe left.

But MY company sends valuable emails that aren’t spam! They’re quality material! My customers need to read them!

Spam is in the eye of the beholder, friend. 

There is good news! There are steps you can take to make sure your email is read by your customers instead of immediately taking a nosedive into the trash bin. 

Step 1.

It starts with the subject. 

How do you write a great email subject? In general, we don’t like to send out emails unless they’re important. That way we don’t risk losing subscribers because we’re clogging up their inbox with fluff. 

What are important emails? They offer the reader something valuable like a discount, coupon, or desirable information. 

The valuable thing in your email needs to be in the subject. The subject is how the reader decides to open your email or delete it. 

Here’s an example: 

From: Joe’s Hair Salon
Subject: Some News From Us

From: Joe’s Hair Salon
Subject: Your Next Service Could Be Free

Which one would you click on? 

Step 2.

Bury the valuable info in the bottom of the email. 

We get it. Your news is exciting and you want to put it in all caps in the first line of your email. Don’t do that. 

If customers open your email, they want to read the info promised in your subject line. But don’t give up the goods so quickly. You’ve got some time to feed them a little extra info before you get to the good stuff. 

Put the good stuff at the end of the email. 

Of course there are plenty of other tricks to running a great email campaign, but this is the first step to growing your open rate on your campaigns. 

So give it a try! Let us know how it goes for you. We’d love to see your before and after.